Print Technology collects Data
And Prevents Fraud
Thanks to Barilla for this opportunity to showcase print technologies. The project for Barilla was to supply FREE product coupons for all employees at all 3 of their locations: Ames, Iowa – Avon, New York – Northbrook, Illinois. Each booklet distributed to the employees contained product information and 10 coupons for FREE products. The coupons are able to be redeemed at local retail locations that carry the popular Barilla line of products.
The bar code on the coupon collects data as to the employee facility location and the product that the coupon was redeemed for. In addition, the coupon is a “Copy-Evident” printed document. That means that the word “VOID” shows up in multiple patterns if the coupon is copied on color printers. That guarantees that each coupon can be redeemed only once and prevents illegal copy duplication of the coupon.
PRINT THAT COMMUNICATES – PERFORMS DATA COLLECTION – HELPS REDUCE FRAUD